is a moderately priced “value” department store that
offers national name brands and private label merchandise. The department
store is geared towards family, quality and value. They started
as a family-owned department store in Milwaukee forty years ago.
In the past twenty years, the company has gone through a management
buyout and is now traded on the New York Stock Exchange. Kohl’s
has expanded nationwide and has more than 630 stores. They plan
to add 60-80 stores a year.
They are promotionally
driven and compete with the traditional department stores and the
discounters. Their philosophy is to be deep and narrow on key items
that will drive the business, but also offer fashion at desirable
customer will always find competitively priced national brands including:
Lee, Levi, Dockers, Jockey, Adidas, Carters and KitchenAid. Kohl’s
continuously adds new brands to the assortment satisfying current
customers and increasing market share. New brands include: Nine
& Company, Columbia Sportswear Co., Chaps and Royal Velvet.
merchandise rounds out the assortments by offering exclusivity and
good quality at great prices. Private label brands include: SONOMA
life + style, Croft & Barrow and Bodysource.
stores are conveniently located as free standing stores or in strip
malls and feature centralized checkout for easy in and out.
founded in 1902 by Jamex Cash Penney. Since that time JCPenney has
had but one goal: “to serve the public, as nearly as we can,
to its complete satisfaction”. It is all about delivering
quickly what the consumer wants at the best value. JCPenny is all
about Product Selection, Customer Satisfaction, and Value.
strength in the market place is clothing and home furnishings. They
are the leader in bedding textiles.
stores are largely located at regional malls where most Americans
shop for clothes & home furnishings.
offers American consumers three different channels for their shopping
JCPenney Dept Stores
1,050 stores in the US and Puerto Rico. JCPenney stores sell fashion
at value prices. Target customers fall into the middle of the
American population. Avg Household income ranges from $30,000
to $80,000 a year. Retail Business is more than $15 billion a
year. When you enter a JCPenney Dept Store expect to find trend-right,
high quality fashions in a convenient and appealing shopping environment.
Centalized check-out was a demand in serving the customer faster
with better merchandise.
JCPenney is America’s largest direct merchant for general
merchandise. This catalog network is the largest in the US. The
4 state-of-the-art logistics centers process over 33 million orders
a year. JCPenney Direct publishes 94 different catalogs each year
which serve distinct consumer groups. Over 384 million catalogs
are distributed annually, with sales of over $2.6 billion.
Launched in 1998, the JCPenney Internet Store continues to achieve
outstanding growth each year. In the seven years it has grown
into one of the largest apparel and home furnishings retail sites
on the Internet. JCPenney.com has the highest rate (10.1%) of
converting site visitors into buyers in the general merchandise
world. This business has grown from $15 million its 1st year to
currently over $600million.
with all three channels is that the JCPenney name is one of the
most trusted in American retailing. The core and focus of JCPenney’s
reputation is its commitment to the consumer.
Sears, Roebuck &
Co is now a part of the Sears Holding Corporation. Sears is a leading
broadline retailer providing merchandise and related services.
Sears offers a wide
range of home merchandise, apparel and automotive products and services
through more than 2,400 Sears-branded and affiliated stores in the
US and Canada. This includes approximately 870 full-line and 1,100
specialty stores. Sears retail is made up of Full Line stores, Dealer
stores, The Great Indoors, Land’s End, Sears Grand, Orchard
Supply and Sears Essentials, (which is latest addition to the Sears
line-up. The Sears Essentials is a new mid-sized store format which
will leverage the best of Sears offerings along with the convenience
inspired items , which is a result of the acquisitions of 50 Kmart
and 6 WalMart stores. This is a result of the merging of Sears &
Most full-line stores
are located as anchors within the mall. The recent push has been
to focus new locations in free standing format.
Sears is a mid-level
priced Department Store. It’s product offering is all about
selection, top brands, and value. Even though it is a department
store, shopping carts were introduced into the retail format in
the past 3 years to accommodate the shopping experience across the
breadth of hardlines and softlines categories.
Sears is the only retailer
where consumers can find each of the Kenmore, Craftsman, DieHard
and Lands’ End brands together – some of the most trusted
and preferred brand names in America. These top brands are also
their private label brands which have a huge following and drive
strength is hardlines. Their consumer is much more focused on appliances,
hardware, and outdoors than apparel. Sears tried to change that
outlook thru their “softer side of Sears” campaigns
the past couple of years. A new campaign is in place to go after
the Hispanic market in apparel.
In the past
year, the retail floor has changed in that they have opened up the
retail floor and put less sales help in the depts…but put
them at strategically placed central checkouts on main aisles.
specialty retail stores in the Unites States including Bed Bath
& Beyond (BBB), Harmon Stores and Christmas Tree Shops. BBB
are almost exclusively of a big box format. BBB offers an assortment
of merchandise at everyday low prices that are substantially below
regular department store prices and generally comparable to or below
department store sale prices.
domestics merchandise line includes items such as bed linens, bath
accessories and kitchen textiles and BBB’s home furnishings
line includes items such as cookware, dinnerware, glassware and
basic housewares. At
February 2005, BBB operated 750 stores in 44 states. Christmas
Tree Shops is a retailer of giftware and household items selling
an assortment of domestic merchandise and home furnishings at low
prices in many categories including home décor, giftware,
housewares, food, paper goods and seasonal products. As of February
CTS operated 24 stores in six states. Harmon is a health and beauty
care retailer which operates 30 stores in 3 states as of February
merchandise consists primarily of better quality merchandise typically
found at better department stores. For those product lines that
have brand names associated with them, BBB generally offers leading
brand name merchandise (including Aero, All-Clad, American Pacific,
Braun, Calphalon, Cannon, Nambe, Nautica, Nicole Miller, Noritake,
Oxo, Portmeirion, Rowenta, Rubbermaid, Springs, Sunbeam/Oster, Villeroy
& Boch, Wamsutta, Wedgewood, Westpoint Stevens and Yankee Candle).
BBB, on an ongoing basis, tests new merchandise categories and adjusts
the categories of merchandise carried in its stores and may add
new departments or adjust the size of existing departments as required.
Stores is a retail organization operating department stores that
sell a wide range of merchandise including men’s, women’s
and children’s apparel and accessories, cosmetics, home furnishings
and other consumer goods. Most stores are located at urban or suburban
sites, in densely populated areas across the Unites States. As of
January 2005, the company through its subsidiaries operated 400
department stores, 66 furniture galleries and other specialty stores.
The stores are located in 34 states, Puerto Rico and Guam, with
147 stores located on the west coast, 105 stores in the Southeast,
92 stores in the Northeast, 49 stores in the Midwest and the remaining
66 stores spread in other areas of the United States.
Prior to August
1, 2004, the stores were operated under the names Bloomingdales,
The Bon Marche, Burdines, Goldsmith’s, Lazarus, Macy’s
and Rich’s. Pursuant to a broad national strategy announced
in May ’04 by the company, to more fully leverage its Macy’s
brand, all divisions with the exception of Bloomingdales were to
become Macy’s Home Stores.
The company through its Bloomingdales and Macy’s.Com subsidiaries,
conducts direct-to-customer mail catalog and electronic commerce
business under the names Bloomingdales by Mail and Macy’s.Com.
Additionally, the company offers online bridal registry and gift
purchase facilities to customers.
Group (FMG), a division of the company, helps Federated Department
Stores to centrally develop and execute consistent merchandise strategies.
FMG is also responsible for all of the private label development
of the company’s retail operations except Bloomingdale’s,
which sources most of its private label merchandise through Associated
2005, a centralized merchandising staff which is located in the
corporate offices in New York City will be responsible for the overall
strategy, merchandising and marketing of home related categories
of business in all of its stores, except stores operated under the
Bloomingdales name which retain a separate merchandising staff.