Safeway - National Program

Safeway has transitioned from regional control of their product assortments to national category management, known as the Safeway Category Optimization Process or SCOP. With all corporate buying done from Safeway's Pleasanton offices, it is imperative that manufacturers are represented by experienced sales professionals with extensive product and category knowledge.

Our Safeway Team
For over 30 years, our Regional Vice President, Bob Alberto, has worked closely with OTC manufacturers. Bob's knowledge of the northern California territory, and Safeway specifically, has been responsible for many product successes. His hands-on approach achieves new distribution, sustains existing distribution, and adds excitement to existing SKU's.

Tanja Bundt, working with Bob, specializes in HBC with a focus on skin care, cosmetics, and oral care.

Tony Dyrda is our General Merchandise specialist, and is also responsible for several private label programs. Tony's experience has made him a valuable asset to Safeway, as well as to our manufacturers.

Bill Whitaker is responsible for seasonal product programs. Working almost 12 months ahead, Bill pays particular attention to the logistic challenges that can make or break a seasonal promotion.

Safeway outsources their national clip strip programs. Melinda Finnegan works closely with the company Safeway has selected to manage and implement this exciting placement opportunity. In addition, Melinda is responsible for implementing national OTC programs at Safeway's 1,100+ pharmacy locations.

Retail Support
Safeway contracts with Retail Marketing Solutions to implement schematics in their 10 divisions. Our Safeway account team works with RMS to assure the manufacturers their distribution objectives are accomplished.

Growing the Business
Safeway has a menu of promotions and programs that coordinate with their promotional calendar. Our experience guides manufacturers to those opportunities that will achieve objectives and stay within budget. We monitor those programs to assure compliance and process all claims through our office, taking a proactive role in helping you reach your volume objectives.

No Surprises
We know the SCOP deadlines and take pride in being prepared: Success follows preparation. Price increases, case pack and UPC changes, and all other pertinent information is closely monitored and constantly updated. Deduction issues are addressed immediately, and we are the primary contact for resolution of those issues.

Morgan & Sampson USA is a results-driven extension of your sales and marketing team. We offer you a complete package of seasoned sales personnel, management of your volume goals, accountability, and execution of your marketing plan.