Barilla America - Start Date: September 2007
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Key Accomplishments
- Appointed September 2007 to represent BJ’s Wholesale Club
- Business growth from $0 to $19,800,000 retail dollars during our representation
- Negotiated an exclusive vendor agreement -10 pallets of club packs replacing the 4 private label SKUs that averaged $4,000,000 yearly sales
- Doubled sales first year w/ continued steady growth throughout representation
- Created a 12-month promotional calendar w/ exclusive incremental offerings
- Increased BJ’s market share in pasta - outpacing regional grocery retail sales
- Barilla named BJ’s “2012 Vendor of Year”