BIOCODEX Florastor - Start Date: June 2008
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Key Accomplishments
- Enabled Florastor's transition from a physician recommended OTC probiotic to a true customer driven brand
- Maintained wholesaler business during transition to retail direct brand
- Assisted forecasting & planning over international supply chain
- Negotiated slotting & trade spend with wholesale and retail partners
- Assisted with needed package design changes for retail direct
- U.S. Florastor business grew from $11MM to $43MM+ during 7-year engagement