Hired in 1990 to transition Amlactin from “behind-the-counter” to preferred placement in the skin care departments of food, drug, mass and club stores
Spearheaded a new packaging initiative to facilitate prominent off-shelf merchandising
2017 - Amlactin brand was sold to Sandoz Pharmaceuticals which retained MSUSA for representation and logistic responsibility for 5000+ annual drop-shipments
For quality control, MSUSA constructed a 4,000 square foot ambient temperature room in it's Cypress warehouse