Zarbees - Start Date: 2011
|
|
Key Accomplishments
“ Why we love to pioneer”
- Hired in 2011 when annual sales were under $6 million and only 2 SKUs in the # 1 drug chain
- Actively engaged with NACDS and ECRM to execute the brand relaunch in chain drug stores
- Helped expand distribution in key food retailers and wholesale drug distributors
- Achieved full brand price increase while negotiating trade funding as well as 3rd party marketing and display programs
- Brand expansion into club and dollar store channels
- Sales in 2018 will exceed $120 million
- Retained by J&J after their acquisition of the company 6/30/18