Nutramax Labs - Start Date: 1994
Key Accomplishments
- 1994 Introduced Cosamin DS (the first OTC joint health supplement) with SRP of $ 99.00
- Coordinated a “Reader Ad” campaign to educate consumers on features and benefits
- Helped create a channel management strategy that protected traditional FDM while expanding club channel distribution
- Currently working with a major customer to expand distribution Internationally.
- Leveraging the success of Cosamin DS to expand distribution of the # 1 Pet supplement - Cosequin in FDM and club
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